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| HDMA offers Home Study Training Programs |
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Through a new series of video based training programs, your sales people will quickly learn specific product model features and benefits that will help them create powerful, solution based sales presentations, building sales and profits.
"Behavioral psychologists have found that as adults we learn and remember 10% of what we hear, 60% of what we're shown and 90% of what we actually do," says HDMA President, Paul Spokas.
The learning process used in our latest training program gets the participant involved in all three of these methods - hearing, seeing and doing. Consequently, we believe retention of the program's key concepts and practical tactics will be greatly enhanced.
Utilize these Sales Training Programs and increase your dealership’s used truck…
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Sales Volume
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Gross Profits
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Inventory Turns
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Customer Satisfaction
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Professional Used Truck Appraisal Training
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| The objective of the appraisal training is to assist any person, dealer or organization that is involved in buying or trading used trucks. |
This interactive program uses an eight-part video and learning workbook. Participants will watch and listen to a portion of the video, then read a related supporting section in the workbook, followed by various appraisal exercises. |
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Mack Truck Major Components
Engines, Transmissions & Rear Axles
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| The objective of the Mack Major Components training program is to highlight the outstanding characteristics of the Mack truck line and their unique differences. |
This interactive tape and workbook program will give your sales personnel a better understanding of the qualities of the MACK line and how that translates into value for their used truck customers. |
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Volvo Truck Engines
Models VN & VE D12
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| The objective of the VOLVO Truck Engine training program is to highlight the unique differences between these 3 major engine models. |
This interactive tape and workbook program will give your sales personnel a better understanding of the qualities of the VOLVO truck engine models, features and benefits and how that translates into value for their used truck customers.
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Mack Truck
Models CH, CL & Vision
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| The objective of the MACK Models training program is to highlight the unique differences between these 3 major truck models within the MACK product family. |
This interactive tape and workbook program will highlight the key features and benefits of each model version and how this can translate into value for their used truck customers.
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Catapiller Electronic Truck Engines |
| The objective of the CAT Electronic Truck Engine training program is to highlight the unique features within the Pre-Acert engine models found in used truck model years from the late 1990's to the early 2000's. |
This interactive tape and workbook program will give your sales personnel a better understanding of the qualities of these CAT engine models, their features and benefits, and how that translates into value for their used truck customers.
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Own any program for $165.00
You can add extra workbooks for $9.95 each.
Shipping & Handling US $13.50 Outside the US $16.50
Invest Once ~ Benefit Continually
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Who, What, When,
Where, Why? |
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WHO: |
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Developed by HDMA's Used Truck Professionals for use by your Used Truck Professionals |
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WHAT: |
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Product and Model Specific Used Truck Training Programs Programs consist of a self-directed, professionally produced, used truck product training video on standard VHS or DVD format, and a corresponding workbook study guide.
Each program identifies the value-building features offering benefits that can satisfy prospect needs.
A Certificate of Completion process for each program is available for any used truck professional who chooses to complete this step.
A complete series of today's most popular used truck product and model specific programs will be developed over time. |
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WHERE: |
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Training can take place at your place of business or at home. |
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WHEN: |
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Training can be conducted whenever it is needed. Training can be conducted as often as it is needed. Training can be conducted wherever it is convenient. |
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WHY: |
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Here is a list a 20 ways you can benefit by owning HDMA's complete used truck product training library. |
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- The training teaches sales people how to build and communicate value.
- Your sales people will have increased confidence and self-esteem.
- Your sales people will be better able to answer prospect questions.
- Your sales people will differentiate themselves from competition.
- You’ll sell more trucks faster, improving your inventory turns Sales, based on “Building Value” will increase your gross margins.
- Sales people will improve their income from higher volume & profits.
- Your sales people will value the investment you’re making in them.
- Training and increased income will reduce sales turnover.
- Confidently purchase and trade for a greater variety of makes & models.
- Invest only once in the programs, but use them as often as needed.
- They’re always available for product training “tune-ups” on new packages.
- Programs can educate sales people on products they sell against.
- Training can be done on a sales person’s own time and pace.
- The programs are cost effective: No expenses or lost time for travel.
- Fast, reliable, easy, and cost effective training for new sales people.
- They can be the basis for productive “In-House” sales meetings.
- You can own a complete “In-House” used truck product training library.
- Training expenses are usually tax deductible.
- 100% Satisfaction Guarantee.
- If you’re not 100% satisfied with the program, return it within 30 days, for a full purchase price refund.
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